Related Books

Neuromarketing
Language: en
Pages: 257
Authors: Patrick Renvoise
Categories: Business & Economics
Type: BOOK - Published: 2007-09-30 - Publisher: HarperCollins Leadership

GET EBOOK

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of
Neuromarketing
Language: en
Pages: 273
Authors: Leon Zurawicki
Categories: Business & Economics
Type: BOOK - Published: 2010-09-02 - Publisher: Springer Science & Business Media

GET EBOOK

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason
Brainfluence
Language: en
Pages: 308
Authors: Roger Dooley
Categories: Business & Economics
Type: BOOK - Published: 2011-10-21 - Publisher: John Wiley & Sons

GET EBOOK

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and be
Neuromarketing For Dummies
Language: en
Pages: 408
Authors: Stephen J. Genco
Categories: Business & Economics
Type: BOOK - Published: 2013-07-29 - Publisher: John Wiley & Sons

GET EBOOK

Learn how to use neuromarketing and understand the sciencebehind it Neuromarketing is a controversial new field whereresearchers study consumers' brain response
Neuromarketing in Business
Language: en
Pages: 140
Authors: Benny B. Briesemeister
Categories: Business & Economics
Type: BOOK - Published: 2022-01-03 - Publisher: Springer Nature

GET EBOOK

This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions thems