Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Criti

Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critica

In the post-socialist countries, the subject of consumption has not received sufficient attention from the perspective of Consumer Culture Theory. The opinion h

Tailored for fashion students and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sus

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not ta