Parasocial Politics

Parasocial Politics
Author :
Publisher : Lexington Books
Total Pages : 201
Release :
ISBN-10 : 9780739183908
ISBN-13 : 0739183907
Rating : 4/5 (907 Downloads)

Book Synopsis Parasocial Politics by : Jason Zenor

Download or read book Parasocial Politics written by Jason Zenor and published by Lexington Books. This book was released on 2014-10-21 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of cable news, satire, documentaries, and political blogs suggest that people are often absorbing and dissecting direct political messages from informational media. But entertainment media also discusses the important political issues of our time, though not as overtly. Nonetheless, consumers still learn, debate, and form opinions on important political issues through their relationship with entertainment media. While many scholarly books examine these political messages found in popular culture, very few examine how actual audiences read these messages. Parasocial Politics explores how consumers form complex relationships with media texts and characters, and how these readings exist in the nexus between real and fictional worlds. This collection of empirical studies uses various methodologies, including surveys, experiments, focus groups, and mixed methods, to analyze how actual consumers interpret the texts and the overt and covert political messages encoded in popular culture.


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