Related Books
Language: en
Pages: 279
Pages: 279
Type: BOOK - Published: 2015-11-26 - Publisher: Springer
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption
Language: en
Pages: 170
Pages: 170
Type: BOOK - Published: 2020-05-16 - Publisher:
Do you want to become an expert in programmatic advertising? If so, this book will help you gain 360-degree knowledge of programmatic media buying and selling.
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2022-08-16 - Publisher:
Introduction to Programmatic Advertising (Second Edition) offers a clear and concise introduction to programmatic advertising, from basic concepts to current tr
Language: en
Pages: 90
Pages: 90
Type: BOOK - Published: 2020-05-05 - Publisher: Julian Delphiki
A guide that covers all the technologies involved in the non-stopping online media ecosystem. From DMP (Data Management Platforms) to Ad Exchanges, the book des
Language: en
Pages: 176
Pages: 176
Type: BOOK - Published: 2020-10-13 - Publisher: FSG Originals
From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates