'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure

The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an or

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from internatio

Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies.