Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align w

How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to

How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to

"A book that starches the fluff from social media and helps managers allocate capital and find the unicorn among unicorns...ROI." -Scott Galloway, Professor of

Skills, facts, strategies, techniques...whatever it takes! FT Press’s quick new Top 10s bring together the 10 most crucial things you MUST know to get great r