Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to d

Social media practitioners share their combined 20 years of hands-on social media experience explaining to best leverage social media for a business.

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizin

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse.

Der Einsatz von Social-Media-Marketing ist gerade für B2B-Unternehmen ausgesprochen interessant. Viele B2B-Anbieter sind es von jeher gewohnt, intensive Bezieh