This book introduces the basic techniques and methods traditionally used in speaking about science to the public. The public often has a very different percepti

"Speaking About Science : A Manual for Creating Clear Presentations is essential reading for anyone who presents data at meetings and conferences. Based on the

Public speaking is an essential component in the life of a scientist, whatever your level of career. In this book, the authors describe a tried-and-tested techn

What tactics can effective science communicators use to reach a wide audience and achieve their goals? Effective science communication—the type that can drive