"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates

Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of

This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and founda

This edition presents cutting-edge conceptual and empirical approaches for managers to conduct relationships with consumers.

Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional at