Strategies for e-Business
Author | : Tawfik Jelassi |
Publisher | : Springer Nature |
Total Pages | : 793 |
Release | : 2020-06-28 |
ISBN-10 | : 9783030489502 |
ISBN-13 | : 3030489507 |
Rating | : 4/5 (507 Downloads) |
Download or read book Strategies for e-Business written by Tawfik Jelassi and published by Springer Nature. This book was released on 2020-06-28 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.