Are you tired of the same, worn out sales scripts, assumed closes, tag questions and other stale nonsense that just doesn't work, insults your prospect's intell

Are you tired of the same, worn out sales scripts, assumed closes, tag questions and other stale nonsense that no longer work, insult your prospect's intelligen

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this coun

Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sa