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The Advertising Age Encyclopedia of Advertising
Language: en
Pages: 1754
Authors: John McDonough
Categories: Business & Economics
Type: BOOK - Published: 2015-06-18 - Publisher: Routledge

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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising websi
The Advertising Age Encyclopedia of Advertising
Language: en
Pages: 4291
Authors: John McDonough
Categories: Business & Economics
Type: BOOK - Published: 2015-06-18 - Publisher: Routledge

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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising websi
Encyclopedia of Advertising Tins
Language: en
Pages: 364
Authors: David Zimmerman
Categories: Antiques & Collectibles
Type: BOOK - Published: 1998-10 - Publisher: Collector Books

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This volume includes more than 1,400 color photos which were not included in the first volume--for a total of nearly 5,000 images. Information on sizes, types,
Ogilvy on Advertising
Language: en
Pages: 613
Authors: David Ogilvy
Categories: Social Science
Type: BOOK - Published: 2013-09-11 - Publisher: Vintage

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca
Confessions of an Advertising Man
Language: en
Pages: 0
Authors: David Ogilvy
Categories: Advertising
Type: BOOK - Published: 2011 - Publisher:

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Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestsel