Embark on a transformative journey into the captivating realm where artistry meets precision in the world of business analytics. "The Art and Science of Busines

This volume covers such topics as business intelligence as a strategic control system, competitive assessment, and intelligence analysis and intelligence collec

Revised edition of the authors' Management science, [2014]

This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understa

This book provides a guide to businesses on how to use analytics to help drive from ideas to execution. Analytics used in this way provides “full lifecycle su