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Language: en
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Type: BOOK - Published: 2017-06-13 - Publisher: Random House
A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-bloc
Language: en
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Pages: 260
Type: BOOK - Published: 2002 - Publisher: John Wiley & Sons
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
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Language: en
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Type: BOOK - Published: 2017-06-13 - Publisher: Random House
A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-bloc
Language: en
Pages: 463
Pages: 463
Type: BOOK - Published: 2001-05 - Publisher: Psychology Press
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to dem
