The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new t

It is almost impossible to conceive of the concept and practical application of supply chain management (SCM) without linking it to the enabling power of today�

In the quest to remove supply channel costs, streamline channel communications, and link customers to the value-added resources found along the supply chain con

When work began on the first volume ofthis text in 1992, the science of dis tribution management was still very much a backwater of general manage ment and acad

This book work on the intimate connection between the industry life cycle and supply chain management, utilizes the case of the industrial life cycle of the VCR