Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term pla

It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-sellin

Return on Investment (ROI) remains one of the most challenging and intriguing issues facing human resource development and performance improvement professionals

If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself…