A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and commu

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and qu

Research Methods in Media and Communication, second edition, is a comprehensive and user-friendly introduction to media and communications research. The book ex

Qualitative Methods in Media and Communication offers a learning-centered guide to designing, conducting, and evaluating qualitative communication and media res