Videocracy

Videocracy
Author :
Publisher : Bloomsbury Publishing USA
Total Pages : 353
Release :
ISBN-10 : 9781632866769
ISBN-13 : 1632866765
Rating : 4/5 (765 Downloads)

Book Synopsis Videocracy by : Kevin Allocca

Download or read book Videocracy written by Kevin Allocca and published by Bloomsbury Publishing USA. This book was released on 2018-01-23 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black's “Friday,” or the “Evolution of Dance,” Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube. In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips.


Videocracy Related Books

Videocracy
Language: en
Pages: 353
Authors: Kevin Allocca
Categories: Social Science
Type: BOOK - Published: 2018-01-23 - Publisher: Bloomsbury Publishing USA

GET EBOOK

From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether you
Conceptualizing Politics
Language: en
Pages: 226
Authors: Furio Cerutti
Categories: Political Science
Type: BOOK - Published: 2017-04-21 - Publisher: Routledge

GET EBOOK

Politics is hugely complex. Some try to reduce its complexity by examining it through an ideological worldview, a one-size-fits-all prescriptive formula or a qu
Make Ours Marvel
Language: en
Pages: 369
Authors: Matt Yockey
Categories: Business & Economics
Type: BOOK - Published: 2017-06-20 - Publisher: University of Texas Press

GET EBOOK

Tracing the rise of the Marvel Comics brand from the creation of the Fantastic Four to the development of the Marvel Cinematic Universe, this volume of original
Brave New Words
Language: en
Pages: 387
Authors: Jo Glanville
Categories: Social Science
Type: BOOK - Published: 2010-03-25 - Publisher: SAGE Publications

GET EBOOK

Winner 2008 Amnesty International Consumer Magazine of the Year About This Issue The internet has not only been a revolution for free speech - it's reinvented c
Your Dream Life Starts Here
Language: en
Pages: 318
Authors: Kristina Karlsson
Categories: Self-Help
Type: BOOK - Published: 2018-10-01 - Publisher: Hardie Grant Publishing

GET EBOOK

This book is filled with powerful ideas and simple proven tools that will help you transform your wishes into dreams, and then into an achievable one-page roadm