Entrepreneurship and Small Business
Author | : Michael Schaper |
Publisher | : John Wiley & Sons |
Total Pages | : 452 |
Release | : 2004-01-07 |
ISBN-10 | : UCSD:31822030141071 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book Entrepreneurship and Small Business written by Michael Schaper and published by John Wiley & Sons. This book was released on 2004-01-07 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship and small business management are two very close and often overlapping disciplines. Entrepreneurship refers to the dynamic process of creating a new business venture. Small business management addresses various issues of organizing and operating a small business. The goal of this textbook is to provide a package covering all of the issues related to business start-up and those arising from running a small business within the Australasian and South-East Asian contexts. The geographic markets for the book are Australasia (Australia and New Zealand) and South-East Asia (Indonesia, Hong Kong, Malaysia and Singapore). An increasing amount of goods, capital and people are moving between these two regions and this text provides the reader with a better regional understanding of this environment. Features The 'What would you do? feature presents a scenario in which an entrepreneur/small business manager needs to respond to a problem or situation. The "Entrepreneur profile' in every chapter profiles Australian, New Zealand and Asia-Pacific entrepreneurs and small business leaders. The end-of-chapter case study profiles an entrepreneurial approach and/or small business management issue in the pacific Rim.