Go beyond crafting a logo or brochure and learn what it takes to design a commercial success.

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and tren

Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term rese

Doing research can make all the difference between a great design and a good design.

This book is the guide to understanding and doing evidence-based research in design.