Download or read book Advanced Introduction to Consumer Behavior Analysis written by Gordon Foxall and published by Edward Elgar Publishing. This book was released on 2017-05-26 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.