Download or read book Airbus Vs. Boeing: Aviation's Dramatic Narrow Body Cliffhanger Spanning 3+ Decades! - Strategy Perspective - I written by Rajat Narang and published by . This book was released on 2020-10-17 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Commercial Aviation War-Zone has been characterized by the incessant battles for market domination waged between the duopoly of industry behemoths, Airbus & Boeing, raging on for almost half a century now with the sworn transatlantic rivals frequently exchanging airplane salvos and technology barbs targeted precisely at each other. This work on the Airbus vs. Boeing arch-rivalry; an outright multi-decennial cliffhanger, especially in the commercial narrow body aircraft market; decrypts & unravels the relative strategy playbooks as well as game plans of the two aerospace giants in an unbiased longitudinal analysis. It deciphers Airbus' meteoric rise in the narrow body aircraft market starting out as a virtual industry underdog & rookie to become a worthy & equal adversary within a span of 3 decades. The analysis unravels & chronicles as to how Airbus challenged the market hegemony of Boeing, a clearly overmatched foe, by effectively taking on and tactically undercutting its marketing juggernaut & financial heft to become its nemesis. It further shows how Boeing persisted with its mostly wide body obsessed product strategy in the 'War of Competing Strategy Orientations & Foci' for decades with the reactive strategy focus & posture adopted for the narrow body market ultimately scripting its fall from grace. The unbiased longitudinal analysis unravels as to how one side has played it out smartly; 'Outfoxing' the 'In-the-Lead' enemy; to being almost on the verge of mounting the final push towards summiting the narrow body market peak before the massive avalanche hit while the other messed it up terribly in 'The Death Zone', necessitating a difficult MEDEVAC mission and a subsequent re-routing straight to the maintenance hangar for a long impending overhaul visit... What this two-part series could be best compared to is a half time game review & match analysis from the strategy perspective... If you love Aviation and/or are smitten by Strategy, then this is the flight and the window seat for you in the first class! Hop on!