Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an off

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an off

This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal i

Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport M

Providing a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communicati