Architects of Affluence

Architects of Affluence
Author :
Publisher : BRILL
Total Pages : 352
Release :
ISBN-10 : 9781684173068
ISBN-13 : 168417306X
Rating : 4/5 (06X Downloads)

Book Synopsis Architects of Affluence by : Thomas R. H. Havens

Download or read book Architects of Affluence written by Thomas R. H. Havens and published by BRILL. This book was released on 2020-03-23 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The interrelated Seibu and Saison enterprise groups have shaped Japanese consumer culture and made the Tsutsumi family fabulously rich. Beginning with the colorful founder, Yasujiro Tsutsumi, Thomas Havens traces the family's fortunes through the rise of its various companies. He examines the strategic thinking, management styles, and marketing techniques of Yasujiro and his sons; explains how the companies have prospered outside Japan's zaibatsu and keiretsu business establishments; and demonstrates how the Seibu enterprises have shifted Japanese culture from a frugal, hardworking society to a New Breed that takes affluence for granted.


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