Beam, Straight Up

Beam, Straight Up
Author :
Publisher : John Wiley & Sons
Total Pages : 242
Release :
ISBN-10 : 9781118378366
ISBN-13 : 1118378369
Rating : 4/5 (369 Downloads)

Book Synopsis Beam, Straight Up by : Fred Noe

Download or read book Beam, Straight Up written by Fred Noe and published by John Wiley & Sons. This book was released on 2012-09-19 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. Includes details of Fred Noe's life on the road, spreading the bourbon gospel Describes Fred's journey to becoming the face of one of America's most iconic brands Shares a simple primer on how bourbon is made Offers cocktail and food recipes For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.


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