Beer Blast

Beer Blast
Author :
Publisher : Crown Business
Total Pages : 0
Release :
ISBN-10 : 0812963911
ISBN-13 : 9780812963915
Rating : 4/5 (915 Downloads)

Book Synopsis Beer Blast by : Philip Van Munching

Download or read book Beer Blast written by Philip Van Munching and published by Crown Business. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In "Beer Blast", a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz.


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