Download or read book Beyond the Business Plan written by S. Bridge and published by Springer. This book was released on 2013-10-11 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.