Download or read book Big in Asia written by M. Backman and published by Springer. This book was released on 2002-10-10 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.