Download or read book Bone of Branding written by Patience Chee and published by Faris Digital Solutions Pte Ltd. This book was released on 2016-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The talented and charming Patience takes you on a spirited journey through the oft-misunderstood area of branding, turning a crucial business topic into an energetic and exciting subject, delivered in a fun, engaging way, while always maintaining the integrity of the lessons she is sharing with us, her readers. If you are in business, or if you are your business, this is a must-read book. Implementing this knowledge and understanding the importance of why branding works, how it works, and what happens when it goes horribly wrong, is a sure fire way to elevate your business and place it well ahead of your competitors.