Branded Women in U.S. Television

Branded Women in U.S. Television
Author :
Publisher : Lexington Books
Total Pages : 143
Release :
ISBN-10 : 9780739187944
ISBN-13 : 0739187945
Rating : 4/5 (945 Downloads)

Book Synopsis Branded Women in U.S. Television by : Peter Bjelskou

Download or read book Branded Women in U.S. Television written by Peter Bjelskou and published by Lexington Books. This book was released on 2014-12-18 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded Women in U.S. Television examines how The Real Housewives of New York City, Martha Stewart, and other female entrepreneurs create branded televised versions of the iconic U.S. housewife. Using their television presence to establish and promote their own product lines, including jewelry, cookware, clothing, and skincare, they become the primary physical representations of these brands. While their businesses are serious and seriously lucrative, especially reality television enables a certain representational flexibility that allows participants to create campy and sometimes tongue-in-cheek personas. Peter Bjelskou explores their innovative branding strategies, specifically the complex relationships between their entrepreneurial endeavors and their physical bodies, attires, tastes, and personal histories. Generally these branded women speak volumes about their contemporaneous political environments, and this book illustrates how they, and many other women in U.S. television history, are indicative of larger societal trends and structures.


Branded Women in U.S. Television Related Books

Branded Women in U.S. Television
Language: en
Pages: 143
Authors: Peter Bjelskou
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-12-18 - Publisher: Lexington Books

GET EBOOK

Branded Women in U.S. Television examines how The Real Housewives of New York City, Martha Stewart, and other female entrepreneurs create branded televised vers
Women Watching Television
Language: en
Pages: 260
Authors: Andrea L. Press
Categories: Performing Arts
Type: BOOK - Published: 1991-03 - Publisher: University of Pennsylvania Press

GET EBOOK

Women's inclinations to identify with television characters varies with their assessment of the realism of these characters and their social world.
REDESIGNING WOMEN
Language: en
Pages: 242
Authors: Amanda D. Lotz
Categories: Social Science
Type: BOOK - Published: 2010-10-01 - Publisher: University of Illinois Press

GET EBOOK

In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Wome
The Branding of Right-Wing Activism
Language: en
Pages: 256
Authors: Khadijah Costley White
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-08-02 - Publisher: Oxford University Press

GET EBOOK

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral suc
Invisible Stars
Language: en
Pages: 384
Authors: Donna L. Halper
Categories: Social Science
Type: BOOK - Published: 2014-02-15 - Publisher: M.E. Sharpe

GET EBOOK

With an emphasis on social history, the author skillfully explains how the changing role of women in different eras influenced their participation in broadcasti