Flying in the face of current thinking, this book suggests that we do not need to ‘think outside the box’ in our quest for creativity, rather we should reth

Business Creativity and Innovation: Perspectives and Best Practices provides a foundation in the principles of innovation and introduces some cutting-edge conce

Watch a short video about the book created by the author here. Business Creativity and Innovation: Perspectives and Best Practices provides a foundation in the

People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively ali

Creativity often leads to the development of original ideas that are useful or influential, and maintaining creativity is crucial for the continued development