Campaigns that Shook the World

Campaigns that Shook the World
Author :
Publisher :
Total Pages : 0
Release :
ISBN-10 : 0749475099
ISBN-13 : 9780749475093
Rating : 4/5 (093 Downloads)

Book Synopsis Campaigns that Shook the World by : Danny Rogers

Download or read book Campaigns that Shook the World written by Danny Rogers and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World:- contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell- investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples- features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultanciesCampaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.


Campaigns that Shook the World Related Books

Campaigns that Shook the World
Language: en
Pages: 0
Authors: Danny Rogers
Categories: BUSINESS & ECONOMICS
Type: BOOK - Published: 2015 - Publisher:

GET EBOOK

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of t
Campaigns that Shook the World
Language: en
Pages: 232
Authors: Danny Rogers
Categories: Business & Economics
Type: BOOK - Published: 2015-10-03 - Publisher: Kogan Page Publishers

GET EBOOK

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of t
Campaigns that Shook the World
Language: en
Pages: 224
Authors: Danny Rogers
Categories:
Type: BOOK - Published: 2015 - Publisher:

GET EBOOK

Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence.
Twenty Ads That Shook the World
Language: en
Pages: 242
Authors: James Twitchell
Categories: Business & Economics
Type: BOOK - Published: 2001-12-26 - Publisher: Crown

GET EBOOK

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth
Creative Advertising
Language: en
Pages: 263
Authors: Mario Pricken
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher:

GET EBOOK

Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.