Download or read book Children's Television written by Cy Schneider and published by N T C Business Books. This book was released on 1987 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an authoritative look at how the nearly 1,000 annual hours of television programming for childern are shaped, Schneider provides a strong and detailed examination of this subject. Besides giving a well-illustrated history of the growth of childern's television, Schneider focuses on how the programs affect and communicate with childern and how advertisers and television producers use such knowledge. Schneider deals with the role of television in American society, marketing on television, and child development. ISBN 0-8442-3146-0: $29.95.