Conscious Marketing

Conscious Marketing
Author :
Publisher : John Wiley & Sons
Total Pages : 223
Release :
ISBN-10 : 9780730309642
ISBN-13 : 0730309649
Rating : 4/5 (649 Downloads)

Book Synopsis Conscious Marketing by : Carolyn Tate

Download or read book Conscious Marketing written by Carolyn Tate and published by John Wiley & Sons. This book was released on 2015-07-07 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What "conscious" means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.


Conscious Marketing Related Books

Conscious Marketing
Language: en
Pages: 223
Authors: Carolyn Tate
Categories: Business & Economics
Type: BOOK - Published: 2015-07-07 - Publisher: John Wiley & Sons

GET EBOOK

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation o
Conscious Business in Germany
Language: en
Pages: 122
Authors: Nicolas Josef Stahlhofer
Categories: Business & Economics
Type: BOOK - Published: 2017-11-23 - Publisher: Springer

GET EBOOK

This book presents conscious business as a constantly expanding and powerful approach to reinvent and shape organizations in a human and beneficial manner. In p
Marketing Plans
Language: en
Pages: 661
Authors: Malcolm McDonald
Categories: Business & Economics
Type: BOOK - Published: 2024-03-19 - Publisher: John Wiley & Sons

GET EBOOK

The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of re
Nursing Home Administration, Sixth Edition
Language: en
Pages: 624
Authors: James E. Allen, PhD, MSPH, NHA, IP
Categories: Medical
Type: BOOK - Published: 2011-02-25 - Publisher: Springer Publishing Company

GET EBOOK

Named a 2013 Doody's Essential Purchase! The sixth edition of Nursing Home Administration contains essential information to prepare an individual for licensure
Strategic Marketing for Nonprofit Organizations
Language: en
Pages: 406
Authors: Philip Kotler
Categories: Marketing
Type: BOOK - Published: 1987 - Publisher: Prentice Hall

GET EBOOK