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This book is an artist's guide to copyright, written for makers. Both practical and critical, it will guide you through the concepts underlying copyright and ho
Copy This Book!
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Authors: Paul J. Heald
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Type: BOOK - Published: 2020-11-24 - Publisher: Stanford University Press

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In Copy This Book!, Paul J. Heald draws on a vast knowledge of copyright scholarship and a deep sense of irony to explain what's gone wrong with copyright in th
Copy, Copy, Copy
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Authors: Mark Earls
Categories: Business & Economics
Type: BOOK - Published: 2015-05-26 - Publisher: John Wiley & Sons

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THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to
How to Write Copy That Sells
Language: en
Pages: 186
Authors: Ray Edwards
Categories: Business & Economics
Type: BOOK - Published: 2016-02-16 - Publisher: Morgan James Publishing

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Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling autho
D&AD. the Copy Book
Language: en
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In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned e