The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision

The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision

Sustainable development is the central challenge of the 21st Century. How can human civilization continue to develop without destroying the natural systems on w

Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing st

An Introduction to Cyberpsychology is the first book to provide a student-oriented introduction to this rapidly growing and increasingly studied topic. It is de