Cross-Border E-Commerce Marketing and Management

Cross-Border E-Commerce Marketing and Management
Author :
Publisher : IGI Global
Total Pages : 349
Release :
ISBN-10 : 9781799858249
ISBN-13 : 1799858243
Rating : 4/5 (243 Downloads)

Book Synopsis Cross-Border E-Commerce Marketing and Management by : Hoque, Md. Rakibul

Download or read book Cross-Border E-Commerce Marketing and Management written by Hoque, Md. Rakibul and published by IGI Global. This book was released on 2020-10-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small? and medium?sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments. Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.


Cross-Border E-Commerce Marketing and Management Related Books

Cross-Border E-Commerce Marketing and Management
Language: en
Pages: 349
Authors: Hoque, Md. Rakibul
Categories: Business & Economics
Type: BOOK - Published: 2020-10-30 - Publisher: IGI Global

GET EBOOK

The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics an
Digital China: Selling to China Through Cross-Border E-Commerce
Language: en
Pages: 27
Authors: Ashley Dudarenok
Categories: Business & Economics
Type: BOOK - Published: 2019-01-01 - Publisher: Alarice International Limited

GET EBOOK

China’s cross-border e-commerce market was worth 8.8 trillion yuan transactions in 2018, with 25-34 year-olds as the largest user segment making up 48% of Chi
E-commerce Platform Acceptance
Language: en
Pages: 189
Authors: Ewelina Lacka
Categories: Technology & Engineering
Type: BOOK - Published: 2014-06-02 - Publisher: Springer

GET EBOOK

This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. It pr
Advanced Hybrid Information Processing
Language: en
Pages: 523
Authors: Shuai Liu
Categories: Computers
Type: BOOK - Published: 2022-01-18 - Publisher: Springer Nature

GET EBOOK

This two-volume set constitutes the post-conference proceedings of the 5th EAI International Conference on Advanced Hybrid Information Processing, ADHIP 2021, h
Regional Comprehensive Economic Partnership
Language: en
Pages: 193
Authors: Mahani Hamdan
Categories: Political Science
Type: BOOK - Published: 2023-01-12 - Publisher: Bentham Science Publishers

GET EBOOK

The Regional Comprehensive Economic Partnership(RCEP) is a free-trade deal between 10 ASEAN member states and Australia,China, Japan, New Zealand, and South Kor