This book does a tremendous job of bringing to life customer satisfaction and its significance to modern businesses. The numerous examples contained within the

A nationally syndicated columnist and sales trainer shows how to convert "satisfied" customers into "loyal" customers. Includes real-world techniques, helpful c

Customer satisfaction is the single most important issue affecting organizational survival. Despite this fact, most companies have no clue what their customers

Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and l

Managers in every industry are looking for more and better ways to link custmoer satisfaction with profitability. In this book, Barsky presents the newest custo