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Language: en
Pages: 344
Pages: 344
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
Language: en
Pages:
Pages:
Type: BOOK - Published: 2015 - Publisher: Archers & Elevators Publishing House
Language: en
Pages: 238
Pages: 238
Type: BOOK - Published: - Publisher: Springer Nature
Language: en
Pages: 160
Pages: 160
Type: BOOK - Published: 2019-09-18 - Publisher: BPB Publications
Basic guide to learn digital media platform DESCRIPTION The book discusses various digital media and analyses how the field of marketing can benefit from them.
Language: en
Pages: 304
Pages: 304
Type: BOOK - Published: 2012-03-03 - Publisher: Kogan Page Publishers
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding