Doing Business in Emerging Markets

Doing Business in Emerging Markets
Author :
Publisher : SAGE
Total Pages : 322
Release :
ISBN-10 : 0761913750
ISBN-13 : 9780761913757
Rating : 4/5 (757 Downloads)

Book Synopsis Doing Business in Emerging Markets by : S. Tamer Cavusgil

Download or read book Doing Business in Emerging Markets written by S. Tamer Cavusgil and published by SAGE. This book was released on 2002 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.


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