Doing Business in Minority Markets

Doing Business in Minority Markets
Author :
Publisher : Routledge
Total Pages : 185
Release :
ISBN-10 : 9781000526141
ISBN-13 : 1000526143
Rating : 4/5 (143 Downloads)

Book Synopsis Doing Business in Minority Markets by : Robert Mark Silverman

Download or read book Doing Business in Minority Markets written by Robert Mark Silverman and published by Routledge. This book was released on 2021-12-12 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2000. The invisible hand of the market cannot conceal color. This study contends that the economy is an extension of society’s system of racial and ethnic stratification. The central argument of this study is that the internal colonial paradigm should be used as a guiding principle in the analysis of minority business development in minority markets. Through the use of this paradigm, the institutional constraints of doing business in a minority market can be identified. The ethnic beauty aids industry was selected as the subject of this case study because it is embedded in the context of minority markets, which entail high concentrations of minority entrepreneurs and consumers. Minority entrepreneurs enter minority markets to avoid racial barriers they perceive in the mainstream economy, and minority consumers find minority markets more accessible and responsive to their consumption needs.


Doing Business in Minority Markets Related Books

Doing Business in Minority Markets
Language: en
Pages: 185
Authors: Robert Mark Silverman
Categories: Business & Economics
Type: BOOK - Published: 2021-12-12 - Publisher: Routledge

GET EBOOK

First Published in 2000. The invisible hand of the market cannot conceal color. This study contends that the economy is an extension of society’s system of ra
Doing Business in Minority Markets
Language: en
Pages: 237
Authors: Robert Mark Silverman
Categories: Business & Economics
Type: BOOK - Published: 2002-12-24 - Publisher: Routledge

GET EBOOK

This book examines black and Korean entrepreneurship in Chicago's ethnic beauty aids industry. In the case of each entrepreneurial group, business activities ar
Minority Markets
Language: en
Pages: 84
Authors: United States. Bureau of Domestic Commerce. Consumer Goods and Services Division
Categories: African American consumers
Type: BOOK - Published: 1975 - Publisher:

GET EBOOK

The Minority Business Sector
Language: en
Pages: 86
Authors: United States. Congress. Joint Economic Committee
Categories: Government publications
Type: BOOK - Published: 1980 - Publisher:

GET EBOOK

Changing Minority Markets
Language: en
Pages: 64
Authors: United States. Industry and Trade Administration
Categories: African American consumers
Type: BOOK - Published: 1978 - Publisher:

GET EBOOK