Entrepreneurship in the Wild

Entrepreneurship in the Wild
Author :
Publisher : MIT Press
Total Pages : 165
Release :
ISBN-10 : 9780262542579
ISBN-13 : 0262542579
Rating : 4/5 (579 Downloads)

Book Synopsis Entrepreneurship in the Wild by : Felipe G. Massa

Download or read book Entrepreneurship in the Wild written by Felipe G. Massa and published by MIT Press. This book was released on 2021-08-10 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content. This innovative book offers a learn-by-doing guide to entrepreneurship that balances practical advice with rigorous academic content. It introduces important concepts, provides highly engaging examples, and supplies the tools needed to put lessons into practice, creating a research-supported, step-by-step reference for developing, testing, and pitching any startup idea. By integrating lean startup principles, design thinking, and elements of the jobs-to-be-done framework, this combination textbook-workbook allows readers to choose for themselves whether, or to what extent, to engage with theory. All of the book's ten chapters encourage hands-on effort, providing readers with easy-to-follow steps, calls to action, and attainable milestones. Aspiring entrepreneurs will find this systematic approach to be more efficient than haphazard trial and error, and much more likely to yield concrete results. Chapters begin with a "mini case," offering real-world examples of each step in the process. These cases--all featuring entrepreneurs working outside the Silicon Valley bubble--include a meadery operator that turned customers into advocates by designing compelling experiences and the development of a dating app for dog lovers that found a unique niche in a crowded market. Throughout, readers are immersed in the activity of starting a business, guided not only through the successful development of a startup but also to an understanding of the principles underlying entrepreneurship. The book can be used as a text in undergraduate and graduate classes and as a reference by entrepreneurs and innovators.


Entrepreneurship in the Wild Related Books

Entrepreneurship in the Wild
Language: en
Pages: 165
Authors: Felipe G. Massa
Categories: Business & Economics
Type: BOOK - Published: 2021-08-10 - Publisher: MIT Press

GET EBOOK

A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content. This innovative book o
Wildpreneurs
Language: en
Pages: 272
Authors: Tamara Jacobi
Categories: Business & Economics
Type: BOOK - Published: 2020-02-11 - Publisher: HarperCollins Leadership

GET EBOOK

Real-life “wildpreneur” Tamara Jacobi shares her insights on what it takes to successfully make the leap from a safe yet soul-crushing day job to chasing yo
Wild Kinship
Language: en
Pages: 256
Authors: MONIQUE. HEMMINGSON
Categories:
Type: BOOK - Published: 2020-03 - Publisher:

GET EBOOK

Wild Kinship features 28 creative entrepreneurs in a wide range of industries across Australasia who have environmental sustainability at their core. Meet the i
Entrepreneurship in the Wild
Language: en
Pages: 165
Authors: Felipe G. Massa
Categories: Business & Economics
Type: BOOK - Published: 2021-08-03 - Publisher: MIT Press

GET EBOOK

A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content. This innovative book o
The Rituals
Language: en
Pages: 164
Authors: Natalie MacNeil
Categories: Body, Mind & Spirit
Type: BOOK - Published: 2019-11-05 - Publisher: Chronicle Books

GET EBOOK

This stirring collection presents spiritual rituals from around the world and offers guidance on bringing the powerful practices into modern life. Filled with f