Essentials of Marketing Research
Author | : V. Kumar |
Publisher | : |
Total Pages | : 648 |
Release | : 1999 |
ISBN-10 | : PSU:000046486028 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Book Synopsis Essentials of Marketing Research by : V. Kumar
Download or read book Essentials of Marketing Research written by V. Kumar and published by . This book was released on 1999 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers of this te×t are presented with an overview of the major steps in the marketing research process. The book details the importance of marketing research and the role it plays in the organization and how it helps with managerial decision making.