Managing Across Cultures
Author | : Susan C. Schneider |
Publisher | : Pearson Education |
Total Pages | : 356 |
Release | : 2003 |
ISBN-10 | : 027364663X |
ISBN-13 | : 9780273646631 |
Rating | : 4/5 (631 Downloads) |
Download or read book Managing Across Cultures written by Susan C. Schneider and published by Pearson Education. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A solid theoretical framework, thoroughly integrated with research, should provide students with invaluable insight into application in the real world and there is a framework for analyzing national culture which can also be applied to other cultural spheres - regional, industry, corporate and functional/professional - providing students with an understanding of how any business encounter represents the interaction of several cultural spheres. Case studies are drawn from around the world.