This second edition continues to provide an invaluable introduction to retail management concepts for those progressing into management levels of retailing. The

This guide includes a basic introduction to retail concepts and a profile of the current retail industry for both students and professors. Giving tips to those

The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehens

The world of retail management presents numerous challenges. Maximizing effectiveness is the goal of every retail manager, but solutions are often difficult to

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic app