Framework for Marketing Management :Global Edition

Framework for Marketing Management :Global Edition
Author :
Publisher : Pearson Higher Ed
Total Pages : 359
Release :
ISBN-10 : 9781447930198
ISBN-13 : 1447930193
Rating : 4/5 (193 Downloads)

Book Synopsis Framework for Marketing Management :Global Edition by : Philip Kotler

Download or read book Framework for Marketing Management :Global Edition written by Philip Kotler and published by Pearson Higher Ed. This book was released on 2013-03-06 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.


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