An activity that originated in Western societies, backpacking has gained increasing popularity among Chinese millennials. In a spirit of the ‘search for self�

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one

Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explo

Brings together the research of world-class commentators on China from across Europe to explore the policy aspects of the China-EU relationship. Aimed at practi