Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of t

Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of t

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca

This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat