Download or read book Homo Imitans written by Leandro Herrero and published by Meetingminds Publishing. This book was released on 2011-04 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how social, behavioural infection works is the basis for the orchestration of any social 'epidemic of success'. This book will appeal to anybody interested in social change, with particular emphasis on how viral change works inside and organisation.