Download or read book Housework and Housewives in American Advertising written by Jessamyn Neuhaus and published by Springer. This book was released on 2011-11-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.